Macromedia User Conference 1996

The 7th annual Macromedia International User Conference (UCON '96) was held September 4 to 6, 1996 by Macromedia at the in San Francisco, California. The theme was "Shocking Your World". It had become one of the industry's fastest-growing trade shows with year-to-year growth of over 100%.

Events
Keynote speakers included:
 * , CEO of
 * , evangelist and fellow at Apple Computer
 * , CEO of
 * , general partner of
 * Norm Meyrowitz, senior VP of product development at Macromedia
 * , VP of internet platform and tools at Microsoft
 * , CTO of
 * , CTO of

Macromedia Director was repositioned from CD-ROM development to a web development tool through the deployment of Shockwave. FutureSplash Animator, which would later become Macromedia Flash, also made its first appearance.

"People's Choice Awards" in 15 categories were awarded at the event for projects developed with Macromedia applications.