Elemental Software

Elemental Software was a software developer in Carlsbad, California that had originally created Drumbeat 2000 before being acquired by Macromedia.

History
Elemental Software was co-founded by Peter S. Hirshberg in 1996 and released Drumbeat 1.0 in 1997. Early investors included Microsoft and financier George Soros. Drumbeat 2.0 shipped on June 2, 1998. Drumbeat 2000 shipped in March 1999, followed by eStore Builder for Drumbeat 2000 to support the growing market of internet retailers.

On July 6, 1999, Elemental entered into an agreement to be acquired by Macromedia within 45 days in exchange for 625,000 shares of Macromedia stock worth approximately US$24 million. The acquisition was completed on October 4, 1999.

Articles

 * E-Commerce, No Coding by Gary Gunnerson at PC Magazine (1999-07)
 * Web development market consolidates as it matures by Dana Gardner at InfoWorld (1999-07-19)